Privacy Policy

Welcome to Atarashi.co.in. This section pertains to the Privacy Policy of the Website. We would like to inform you that our Privacy Policy is subject to change without prior notification, and it is advisable to review it regularly. Ensuring the protection and security of your privacy and personal information is our top priority. This Privacy Policy outlines Kabra Jewels Pvt. Ltd's practices regarding the information collected from users of the Website. By using the Website, you agree to accept the terms of this Privacy Policy as well as the Website’s Terms of Use.

Personal Information that we may collect:

By accessing or using the Website, you expressly consent to the collection, storage, and use of your Personal and Sensitive Information in the manner described in this Privacy Policy. Personal and Sensitive Information refers to any data that identifies or can be used to identify, contact, or locate an individual, including, but not limited to, name, address, phone number, fax number, email address, financial information, passwords, and credit card information.

We only collect Personal and Sensitive Information that you choose to provide us with or for which we have your consent under this Privacy Policy. Through your use of the Website, we will not collect any Personal Information about you unless you voluntarily choose to provide it to us.

The collection and usage of Personal Information shall at all times comply with the requirements of applicable data protection laws, including the Information Technology Act, 2000 (and any statutory modifications or re-enactments thereof in force from time to time). The Firm shall make all reasonable efforts to ensure the security of such Personal Information in accordance with the applicable Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011.

Collection of non-personal information:

We may automatically collect specific information during your visit to the Website, including details about the domain name of the website from which you accessed ours, visit frequency, average duration, pages viewed, IP address, internet service provider's name, device specifics, browser type, operating system, language, and device information. This Non-Personal Information is anonymous and cannot readily identify you. We utilize such data to administer the Website, analyze user trends, gather demographic information, understand visitor behavior, and evaluate Website content usage.

We may share this Non-Personal Information with third-party service providers and advertisers to gauge the overall effectiveness of our online advertising, content programming, and for other legitimate purposes at our discretion. By using the Website, you expressly consent to us accessing such information for one or more purposes as deemed suitable by the Firm.

You explicitly consent to the Website and the Firm using your Personal Information when (i) using the Website, (ii) registering with the Website, (iii) providing Personal Information, or (iv) opting in when presented with the choice, subject to applicable laws. The Website will collect, use, or disclose the Personal Information provided by you and/or collected by us as mentioned in this Privacy Policy solely for the disclosed purposes unless:

1. The use is directly related to the original purpose for which the Personal Information was collected;
2. It is necessary to prepare, negotiate, and perform a contract with you;
3. Required by law or competent governmental/judicial authorities;
4. Essential to establish or preserve a legal claim or defense;
5. Necessary to prevent fraud or other illegal activities, such as attacks on our information technology systems.

Please note that we cannot be responsible for other parties' use of the Personal Information you make available for public view through the Website.

Other Social Media:

You may be able to engage with third party content, as well as content offered to you by the Website, through third-party social networking sites, such as Facebook, X, Instagram etc. Your access and usage of the Website through any other social networking sites will be subject to this Privacy Policy and Terms of Use of the Website.

Sharing information with third parties

The Personal Information provided by you is stored in our database. If you have chosen to provide us with the Personal Information through your use of the Website, you agree that authorized third parties will be granted access to your Personal Information. We may transfer or otherwise make available your Personal Information to authorized third parties for various purposes including, but not limited to, process information on our behalf, including service providers, to host the Website, serve advertisements, send emails on our behalf, run contests, promotions, conduct surveys and research, process any online transactions and operate certain features on the Website. The Firm is not responsible for the collection and use of your Personal Information by these third parties. The Firm assumes no liability whatsoever for any disclosure of Personal Information due to unauthorized third party access or other acts of third parties, or any other acts or omissions beyond reasonable control of the Firm.

In the event the Firm is required to respond to court orders or any other legal process, your Personal Information may be disclosed pursuant to such court order or legal process, which may be without notice to you.

Please note that the Website may contain links to certain third party websites governed by their individual privacy policies or content practices, for which the Firm is not responsible. Further, the Firm also reserves the right to disclose your Personal Information to third parties,in accordance with applicable law, where a complaint arises concerning your use of the Website, where it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person and where we believe, in our sole discretion, that your use is inconsistent with the Privacy Policy or the Terms of Use.

Cookies:

When you access the Website, we send standard technology called “cookies” and the web server logs to your computer, to collect information in relation to the use of the Website, record-keeping purposes and to help automatically recognize your computer for the next time you access the Website. The cookies do not contain any personally identifiable information. The Firm may use cookies, and other methods, to store and retrieve data from your web browser.

If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored. However, blocking cookies may affect your overall content experience with us.

Security

We shall make every reasonable effort to preserve the privacy and confidentiality of your Personal Information shared with us and we shall not allow any unauthorized persons or organization to use any Personal Information that we may collect from you through the Website. However, we hope you understand and acknowledge that no internet site can fully eliminate security risks associated with protecting such information. 

Further, while we have appropriate and required technical and organization security measures in place to protect your Personal Information against accidental or intentional manipulation, loss, misuse, destruction or against unauthorised disclosure or access to the information we collect online, as required under the applicable laws, we cannot guarantee the security of any information transmitted on the Internet and you agree to do so at your own risk.

Storage and Retention of Personal Information

Your Personal Information will not be stored for longer than is necessary for the purposes described in this Privacy Policy, or to otherwise meet legal requirements.

Fraudulent Transactions

We reserve the right to recover the costs and lawyers’ fees from persons using the Website fraudulently. The Firm also reserves the right to initiate legal proceedings against such persons for fraudulent use of the Website.

Opt out of Mechanism

At any point in time, you can choose to not to have your Personal Information used to support our relationship (especially direct marketing or market research) or to amend/update the Personal Information or to unsubscribe from our newsletters, e-mails or any other information which you may receive from the Firm, by contacting us and sending us an email at info@atarashi.co.in If you have any additional queries please feel free to write to us at info@atarashi.co.in