About Us

ATARASHI – A New Beginning, incorporated in July 2022, specializes in minimalist jewellery designs. We curate the best jewellery from around the world, aiming to evoke the emotions associated with each piece. Every woman holds a special connection to her jewellery, especially heirlooms. Our goal is to create jewellery that not only tells a story but also serves as a meaningful gift to pass on.

Each piece designed by Atarashi begins in a sketchbook. Our jewellery is sleek, stylish, and timeless, suitable for everyday wear or adding a subtle touch of elegance to any outfit. Atarashi is not just about looking good; it's also about feeling good.

We use high-quality materials and expertise in Polki, Diamonds, and Colour Stones to ensure our customers receive the best value for their money.

Atarashi's minimalist approach to jewellery design allows the pieces to speak for themselves. We focus on fresh designs with geometric shapes and floral hints, adding a touch of elegance to each piece. Our jewellery is perfect for layering, mixing, and matching with other pieces.

We prioritize transparent and ethical production processes, aligning with Atarashi's commitment to sustainability and ethical practices.

Overall, Atarashi's minimalistic jewellery is a must-have for anyone who values simplicity, quality, elegance, and sustainability. Our pieces elevate any outfit and remain timeless additions to your jewellery collection for years to come.

Every piece of jewellery is a work of art and should be treated with care and caution. Here’s a list of things to keep in mind to protect your jewellery.

Atarashi envisions a world where minimalist jewellery symbolizes timeless elegance and style.